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Lambertus · Dispatches

News & Insights.

R&D notes, market intel, and field reports from the atelier. Written by the team that's prototyping the next drop.

Traditional watchmaker's workshop with vintage display cases — a counterpoint to mass-market Alibaba Royal POP strap production.

May 20, 2025 · Royal POP Watch Straps · Industry Intel

Alibaba Royal POP Straps Are Already Here — And So Are We

The AP × Swatch Royal POP dropped May 16th and broke the internet. Four days later, Alibaba manufacturers are already listing compatible straps. Here's what we found — and where Lambertus stands.

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