Chapter I Drop · Now shipping
Buy your Pop.
Bioceramic $95 USD. Silicone $85 USD. Flat $25 worldwide shipping at checkout. Pay in full, choose your colour and crown orientation, and we ship from our atelier with full tracking.
Secure checkout via Shopify · Card, Apple Pay, Google Pay
No. 01 - How it works
Order today. Tailored, tested, and shipped from the atelier.
01.
Choose & pay
Pick your strap (Crown @ 12 or @ 3), material (Bioceramic $95 or Silicone $85) and colour. Pay in full at checkout — flat $25 worldwide shipping added at the final step.
02.
We tailor & test
Our atelier finishes each strap to spec and runs every piece through quality control by hand. Engineered against the actual Royal POP — fit, finish, and feel checked before it ships.
03.
Ship worldwide
Dispatched from our distribution base with full tracking. Europe typically 3–5 business days, US / UK / Asia 7–10 business days from dispatch. Customs documentation handled on our end.
No. 02 - The movement
The missing link to the Royal POP phenomenon.
The AP × Swatch Royal POP isn't a watch. It's a cultural object - massive anticipation [breaking the internet], epic release, kept in pockets, impossible to wear (right?). We're adding what the collection was missing: a way to wear it. A strap engineered, tailored and signed off to the standard the watch deserves.
Eight strap designs. Two crown orientations. One growing community of collectors finally getting their POP on the wrist.
Not affiliated to AP or Swatch
Wear the Pop.
Allocations are limited per colour. When a colour sells out, the next batch waits for the next production run.
Bioceramic $95 · Silicone $85 · +$25 worldwide shipping · Secure checkout